Love by Mistake was founded in 2014 by Josh Christopher Yeomans, as a label imprint via Sony Music UK for his electronic-pop project IYES.
After a move to Berlin in 2016, he focused the brand on digital PR business whilst naturally finding his feet in A&R and artist development.
With a passion for new music and undiscovered talent and after a handful of successful PR campaigns for both major label artists and rising unsigned artists (including helping break Astronomyy and Billie Eilish), he worked alongside 3 x Platinum artist Alice Merton helping her launch her viral hit single ‘No Roots’.
He has his own recording studio “Shabby Road Studios” and runs new internet-based record label YOUTH LTD (http://youthltd.com).
His music is released under pseudonyms ‘WEIRDO’ and ‘IYES’.
In 2020, a new member joined the team: additional PR assistant Cristiana Sylvia.
Alice Merton, Alma, Alessandra, Alycia Marie, Amilli, André Uhl, Andrew Applepie, Ashley Morgan, Astronomyy, AVES, Baby Ariel, Bad with Phones, Bearcubs, Blackwave, BLOODHYPE, BLVTH, COBRAH, dj poolboi, dné, DVTCH NORRIS, ESCHES, Feng Suave, Fleurie, Foreign Fields, ISANNA, Ivan Ave, IYES, Jakob Ogawa, Jeannel, Lea Porcelain, Lie Ning, Kelvyn Colt, Madanii & L:Lucid, Mavi Phoenix, Moglii, Nina Chuba, Novaa, ORKID, Promis3, Shelter Boy, Sophie Blair, Ten Fé, Thomas Azier, Tsar B, Tuimi, WEIRDO