Love by Mistake was founded in 2014 by Josh Christopher Yeomans, as a label imprint via Sony Music UK for his electronic-pop project IYES.
After a stint in Berlin in 2016, he focused the brand on the digital PR business whilst naturally finding his feet in A&R (with a role at Warner Music) and enjoyed exploring artist development.
With a passion for new music, emerging artists and undiscovered talent, and after handful of successful PR campaigns for both major label artists and rising unsigned projects (including helping break Astronomyy and Billie Eilish), he worked alongside 3 x Platinum artist Alice Merton helping her launch her viral hit single ‘No Roots’. He managed Melis, Karim Eid and Kiara Nelson to whom he helped find a path through the industry to deal opportunities. He currently manages dné (who won 3 national awards for his debut LP in Czech Republic alongside reaching over 20 million streams) and Elodie Gervaise.
His own creative successes include his artist projects IYES and WEIRDO.
IYES, a girl-boy duo, received press from Pitchfork, the Guardian, Nylon and more, alongside hitting a #1 position on Billboard’s Dance Club Chart with Ryan Riback and having music placed on international TV adverts for both Unilever (Cremissimo) and Sony’s international Xperia Z3 mobile phone campaign. WEIRDO is his solo project and has already been heavily supported by BBC Radio 1, regional and 6Music stations, alongside W Mag, Pigeons and Planes and more.
He also runs an internet-based record label YOUTH LTD (http://youthltd.com).
In 2022, Mattie Sandford joined the LBM team as a creative intern and PR assistant.
After studying film and media productions at the BRIT School, and whilst expanding her knowledge in videography, design, music and fashion, Mattie has a primary focus on Social Media campaign planning, admin roles and creative strategising for the Love by Mistake roster and beyond.
A Girl Called Frank, Alice Merton, Alma, Alessandra, Alycia Marie, Amilli, Andrew Applepie, Anjelica, Astronomyy, AVES, Baby Ariel, Bad with Phones, Bad Heather, Bearcubs, Billie Eilish, Blackwave, BLOODHYPE, BLVTH, Bulgarian Cartrader, COBRAH, Daniella Binyamin, Dario Lessing, David Bay, DEATHSPORT, Discrete, dj poolboi, dné, Donkey Kid, DVTCH NORRIS, Dylan Fuentes, Elodie Gervaise, Emma Elisabeth, ESCHES, EVIN, Feng Suave, Fleurie, Foreign Fields, Gianni Mae, Ivan Ave, IYES, JAIME, Jakob Ogawa, James Chatburn, Jeannel, JEZ_EBEL, Karim Eid, Kiara Nelson, Kiesza, Knife Girl, Lazer Viking, Lea Porcelain, LEEPA, Lie Ning, Lila Dupont, Louis Tomlinson, LOVIET, Kelvyn Colt, Madam Bandit (Mindy Gledhill), Madanii & L:Lucid, Mavi Phoenix, Melis, Meskerem Mees, Micayl, Moglii, MOLI, Naomi Sharon, narou, Nina Chuba, Novaa, ORKID, Ouse, PAIR, PICTURES, Philine Sonny, POLUN, Promis3, RANI, RIIVA, RIVER, RMR, Shelter Boy, Sjaak, Sofia Karlberg, Sophie Blair, Steve Aoki, Ten Fé, the Kii, Thomas Azier, Tsar B, Tuimi, Vigo Blax, VØR, Walshy, WEIRDO, Yorina