Love by Mistake was founded in 2014 by Josh Christopher Yeomans, as a label imprint via Sony Music UK for his electronic-pop project IYES.
After a move to Berlin in 2016, he focused the brand on the digital PR business whilst naturally finding his feet in A&R (with a short stint at Warner Music) and artist development.
With a passion for new music, emerging artists and undiscovered talent, and after handful of successful PR campaigns for both major label artists and rising unsigned projects (including helping break Astronomyy and Billie Eilish), he worked alongside 3 x Platinum artist Alice Merton helping her launch her viral hit single ‘No Roots’.
He also runs an internet-based record label YOUTH LTD (http://youthltd.com).
His own creative successes include projects IYES and WEIRDO. IYES received press from Pitchfork, the Guardian, Nylon and more, alongside hitting a #1 position on Billboard’s Dance Club Chart and having music placed on international TV adverts for both Unilever/ / Cremissimo and Sony’s Xperia Z3. WEIRDO is his solo project and has already been heavily supported by BBC Radio 1, regional and 6Music stations.
Alice Merton, Alma, Alessandra, Alycia Marie, Amilli, Andrew Applepie, Astronomyy, AVES, Baby Ariel, Bad with Phones, Bad Heather, Bearcubs, Billie Eilish, Blackwave, BLOODHYPE, BLVTH, byelian, COBRAH, Discrete, dj poolboi, dné, DVTCH NORRIS, Dylan Fuentes, ESCHES, Feng Suave, Fleurie, Foreign Fields, Ivan Ave, IYES, Jakob Ogawa, Jeannel, jez_ebel, Kiesza, Knife Girl, Lea Porcelain, LEEPA, Lie Ning, Kelvyn Colt, Madanii & L:Lucid, Mavi Phoenix, Moglii, MOLI, Naomi Sharon, narou, Nina Chuba, Novaa, ORKID, Ouse, Promis3, RANI, Shelter Boy, Sophie Blair, Ten Fé, the Kii, Thomas Azier, Tsar B, Tuimi, WEIRDO