A creative hotel providing bespoke PR options,
music management and artist development

About Love By Mistake

Love by Mistake was founded in 2014 by Josh Christopher, as a label imprint via Sony Music UK for electronic-pop duo IYES.

After a move to Berlin in 2016, he grew the brand into a PR business whilst naturally finding his feet in management, A&R and artist development.

His passion for new music and undiscovered talent also led him into a talent scout position for Warner Music Group. After various successful PR campaigns for both major label artists and rising unsigned artists (including helping break Astronomyy and Billie Eilish) he worked alongside 3 x Platinum artist Alice Merton and her viral single ‘No Roots’.

For 2020 and beyond, he is focusing on building an in-house production/song-writing team for both the undiscovered and already established at his Berlin based recording studio Shabby Road Studios. He also runs indie label YOUTH LTD (http://youthltd.com) and is releasing his own debut solo record and more via his pop art moniker WEIRDO.

Alice Merton, Alma, Alessandra, Alycia Marie, Amilli, Andrew Applepie, Astronomyy, AVES, Baby Ariel, Bad with Phones, Bearcubs, Blackwave, BLOODHYPE, BLVTH, COBRAH, dj poolboi, dné, DVTCH NORRIS, ESCHES, Feng Suave, Fleurie, Foreign Fields, Ivan Ave, IYES, Jakob Ogawa, Lea Porcelain, Lie Ning, Kelvyn Colt, Madanii & L:Lucid,  Mavi Phoenix, Moglii, Nina Chuba, Novaa, ORKID, Promis3, Shelter Boy, Ten Fé, Thomas Azier, Tsar B, Tuimi



In 2015, Marco Zanella joined the LBM team from his main editor role at Italy’s leading independent blog ‘Going Solo’. Marco’s key strengths include a vital network amongst international writers and outlets, as well as having worked for label ‘Factory Flaws’ and European distributor and label ‘PIAS’. After many years of laughs, success and results, Marco left and started his own PR business in 2020.



In 2020, Love by Mistake grew again with an additional PR assistant stepping in, Cristiana Sylvia. Key roles will be supporting JC whilst also adapting to music promotion full-time.