We focus on bespoke music PR options,
artist development and talent management.

About Love By Mistake

Love by Mistake was founded in 2014 by Josh Christopher Yeomans, as a label imprint via Sony Music UK for his electronic-pop project IYES.

After a stint in Berlin from 2015-2020, he focused the brand on the digital PR business whilst naturally finding his feet in A&R (with a Talent Scout role at Warner Music) and enjoyed exploring artist development.

With a passion for new music, emerging artists and undiscovered talent, and after handful of successful PR campaigns for both major label artists and rising unsigned projects (including helping break international global star Billie Eilish and remixer Astronomyy), he worked alongside 3 x Platinum artist Alice Merton helping her launch her viral hit single ‘No Roots’.

He managed Melis, Karim Eid and Kiara Nelson to whom he helped find a path through the industry to deal opportunities. He currently manages dné (who won 3 national awards for his debut LP in Czech Republic alongside reaching over 20 million streams), upcoming Franco-Australian artist Elodie Gervaise who signed her debut EP to B3SCI Records in LA, BABET, pka, Babette Van Vugt, who previously won The Voice Holland and Portuguese newcomer zinha.

His own creative successes include his artist projects IYES and WEIRDO.

IYES, a girl-boy duo, received press from Pitchfork, the Guardian, Nylon and more, alongside hitting a #1 position on Billboard’s Dance Club Chart with Ryan Riback and having music placed on international TV adverts for both Unilever (Cremissimo) and Sony’s international Xperia Z3 mobile phone campaign.

WEIRDO was his solo project between 2015-2021 and was heavily supported by BBC Radio 1, Regional stations and 6Music, alongside press from W Mag, Pigeons and Planes, Clash, Line of Best Fit and more.

In 2022, he and his Berlin based friends started the non-genre conforming, diverse record label/collective XYZ123 (The Orchard/Sony). [http://xyz123.world]. The label features artists such as ROADRUNNER, Selassie, X+Y=U, Wolfskind, Nikodimos, Ziggy 2000, Kurran Karbal and Delzun.

Check out some of our past/present clients: Alec Benjamin, Alice Merton, Alma, Alessandra, Alex Lustig, Alycia Marie, Amilli, Andrew Applepie, Anjelica, Amelie Siba, Astronomyy, Babé Sila, Baby Ariel, BADSISTA, Bastian Benjamin, Bearcubs, benzii, Billie Eilish, Blackwave, BLOODHYPE, BLVTH, BOY LOCO, Bulgarian Cartrader, Burt Cope, Chris James, Clairo, COBRAH, Coely, Cosby, COTIS, Dario Lessing, David Bay, delzun, dery, Discrete, dj poolboi, dné, DVTCH NORRIS, Dylan Fuentes, Ed Prosek, Eefje de Visser, Elodie Gervaise, EVIN, Feng Suave, Fleurie, Foreign Fields, Gianni Mae, Glints, Grunenberg, Holly Walker, Ivan Ave, IYES, Jason Nolan, Jakob (pka Jakob Ogawa), James Chatburn, JEZ_EBEL, Jumpa, K.ZIA, Karim Eid, Kelvyn Colt, Kiara Nelson, Kiesza, Kilian and Jo, Kim Swim, Knife Girl, KRANKk, Kurran Karbal, Kytes, L’aupaire, Lea Porcelain, LEEPA, Leonard Wellington, LIA LIA, Lie Ning, Lila Dupont, Lost Frequencies, Louis Tomlinson, Luke Fono, Madam Bandit (Mindy Gledhill), Madanii & L:Lucid, Markus Nikolaus, Mavi Phoenix, Max Wassen, Maxe, Melis, Meskerem Mees, Micayl, Moglii, MOLI, Moncrieff, Moonboy Inc, Morabeza Tobacco, Moritz, Mousse T, Naomi Sharon, narou, Nina Chuba, Noah Klein, Novaa, Nova Twins, ORKID, Oscar and the Wolf, Pablo Brooks, Philine Sonny, PORZELLAN BAR, Postaal, Promis3, Ragga Twins, RANI, RIKAS, RMR, Saint Nomad, sakehands, Sam Feldt, Sam Valdez, Selassie, Selah Sue, Shelter Boy, Siloon, Simian Ghost, Sjaak, Sofia Karlberg, Sofia Monroy, Steve Aoki, Still Parade, Sylvie Kreusch, Ten Fé, Tep No, The Aston Shuffle, the Kii, The Magician, Thomas Azier, Tim Kamrad, Tom Smith, Tones & I, Tsar B, Tuimi, Véyah, Vera Bohl, Warhola, Wolfskind, WEIRDO, Yann Gaudeuille, Yorina, X+Y=U, Ziggy2000, zinha