About Love By Mistake
Love by Mistake was founded in 2014 by Josh Christopher Yeomans, as a label imprint via Sony Music UK for his electronic-pop project IYES.
After a stint in Berlin from 2015-2020, he focused the brand on the digital PR business whilst naturally finding his feet in A&R (with a Talent Scout role at Warner Music) and enjoyed exploring artist development.
With a passion for new music, emerging artists and undiscovered talent, and after handful of successful PR campaigns for both major label artists and rising unsigned projects (including helping break international global star Billie Eilish and remixer Astronomyy), he worked alongside 3 x Platinum artist Alice Merton helping her launch her viral hit single ‘No Roots’.
He managed Melis, Karim Eid and Kiara Nelson to whom he helped find a path through the industry to deal opportunities. He currently manages dné (who won 3 national awards for his debut LP in Czech Republic alongside reaching over 20 million streams), upcoming Franco-Australian artist Elodie Gervaise who signed her debut EP to B3SCI Records in LA, BABET, pka, Babette Van Vugt, who previously won The Voice Holland and Portuguese newcomer zinha.
His own creative successes include his artist projects IYES and WEIRDO.
IYES, a girl-boy duo, received press from Pitchfork, the Guardian, Nylon and more, alongside hitting a #1 position on Billboard’s Dance Club Chart with Ryan Riback and having music placed on international TV adverts for both Unilever (Cremissimo) and Sony’s international Xperia Z3 mobile phone campaign.
WEIRDO was his solo project between 2015-2021 and was heavily supported by BBC Radio 1, Regional stations and 6Music, alongside press from W Mag, Pigeons and Planes, Clash, Line of Best Fit and more.
In 2022, he and his Berlin based friends started the non-genre conforming, diverse record label/collective XYZ123 (The Orchard/Sony). [http://xyz123.world]. The label features artists such as ROADRUNNER, Selassie, X+Y=U, Wolfskind, Nikodimos, Ziggy2000, Kurran Karbal and Delzun.
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Past / Present Clients: Alec Benjamin, Alice Merton, Alanna Vullo, Alma, Alessandra, Alex Lustig, Alex the Flipper, Alycia Marie, Alyssa & Gia/ALYGIA, Amilli, André Uhl, Andrew Applepie, Anjelica, Amelie Siba, asia, Astronomyy, Atlas Bird, AVES, Ay Ay, Babé Sila, Baby Ariel, Bad with Phones, Bad Heather, BAIRD, Bastian Benjamin, BASTIEN, Bayuk, Bearcubs, Bellhouse, benzii, Billie Eilish, Blackwave, BLOODHYPE, BLVTH, Bob Bleedy, BRIGT, Bulgarian Cartrader, Burt Cope, Butterjack, Butter TM, byelian, Chris James, Chu, Cici Jack, Clairo, COBRAH, Coely, Cold Cold Nights, Cosby, COTIS, Daniella Binyamin, Dario Lessing, David Bay, DEATHSPORT, delzun, dery, Discrete, dj poolboi, dné, Donkey Kid, dubé, DVTCH NORRIS, Dylan Fuentes, Echo Thrills, Ed Prosek, Eefje de Visser, Elodie Gervaise, Emma Elisabeth, EKARUZ, ELI, ESCHES, Eveline, EVIN, Feng Suave, ferdinant, FINE, Fleurie, Fløre, Foreign Fields, Fuchy, Fudasca, Gardens of Capri, Gianni Mae, Glints, Good Intent, GOLDKIMONO, Grunenberg, HOLLOWGANG, Holly Walker, HUMBOLDT, Idk Ariel, Ivan Ave, IYES, J Tropic, JAIME, Jakil, Jason Nolan, Jakob (pka Jakob Ogawa), James Chatburn, Jeannel, Jessica Hart, Jesswar, JEZ_EBEL, Jhyve, JuJu Rogers, Jumpa, K.ZIA, Karim Eid, Keah, Kelvyn Colt, Kiara Nelson, Kiesza, Kilian and Jo, King Faro, Knife Girl, KRANKk, Kurran Karbal, Kytes, L’aupaire, LAN Party, Lazer Viking, Lea Porcelain, LEEPA, LIA LIA, LiAurora, Lie Ning, Lila Dupont, Linae, LITO, Lo Stesso, Lost Frequencies, Louis Tomlinson, LOVIET, Luckie, Luke Fono, Kelvyn Colt, KIRBY, Madam Bandit (Mindy Gledhill), Madanii & L:Lucid, Mango Rain, Mantaraybryn, Markus Nikolaus, Mavi Phoenix, Max Wassen, Maxe, Melis, Meskerem Mees, Micayl, Mio’s Mountain, Moglii, MOLI, Moncrieff, Mondingo, Moonboy Inc, Morabeza Tobacco, Moritz, Mousse T, Naomi Sharon, narou, Nashé XX, Nikodimos, Nina Chuba, Noah Klein, Novaa, Nova Twins, ORKID, Oscar and the Wolf, Ouse, Pablo Brooks, PAIR, PAPER FACE, Paul Damixie, Perttu, PICTURES, Philine Sonny, POLUN, Postaal, P R A Y E R, Promis3, Queen Alaska, QUINT, Radio Stanley, Ragga Twins, RANI, Ravvel, RIIVA, RIKAS, RIVER, Roadrunner, Robbie Cavanagh, RMR, Saint Nomad, sakehands, Sam Feldt, Sam Valdez, Sarah Almoril, Scholesy, Schwarz, Sea Moya, Selassie, Selah Sue, Shakes, Shelter Boy, Siloon, Sim Fane, Simian Ghost, Sjaak, Skinny B, slowmotiondancer, Sofia Karlberg, Sofia Monroy, SØLV, Sophie Blair, Steve Aoki, Still Parade, Sylvie Kreusch, Tee, Temple In Man, Ten Fé, Tep No, The Aston Shuffle, The Ivy, the Kii, The Magician, The Policy, Thomas Azier, Tim Kamrad, Tom Smith, Tones & I, Tsar B, Tuimi, Tula, Two Year Vacation, Unlovable, Véyah, Vera Bohl, Vigo Blax, VØR, Waives, Walshy, Warhola, Wolfskind, WEIRDO, Yann Gaudeuille, Yasha95, Yoko Gold, Youandi, Yorina, X+Y=U, Zaia, Ziggy2000
